Social
networking giant Facebook is covering that extra base to curb the
misuse of its platform. Reports quoted an official from the company as
saying that the social network with a 900 million stronghold was making
a “huge attempt” to
erase fake profiles from its network. By doing so, it aimed to
discourage the misuse of such fake profiles. Interestingly, as per the
statement by this official, Facebook may go as far as asking users to
identify themselves (their presence on the network), if they found it
suspicious.
Facebook cracks whip on suspicious profiles
Reports quoted Facebook India business manager Pavan Varma as saying, “Absolutely, there is a huge effort.” According
to Verma, the giveaways of such a dubious-seeming profile would be
users using a generic name instead of a proper one, having celebrity or
cartoon images as their display pictures and/or lack of enough friends. “It
could even be that Facebook comes back to you saying, 'could you help
us identify yourself if you don't have enough friends, because we don't
want fake identities,” he added.
Coming down strictly on fake profiles is the latest to come in what
seems to be an attempt by Facebook to improve user experience, while
also focusing on security.
Recently, there were reports about Facebook cracking the whip on fake ‘Likes’ on its Pages. Facebook
affirmed that it would be coming down strongly on fraudulent Likes on
Pages. The social networking giant opines that when a page and a fan
connect on its platform, it needs to be ensured that the connection
involves a real person with genuine interest in knowing more about and
hearing from that particular Page. "As
such, we have recently increased our automated efforts to remove Likes
on Pages that may have been gained by means that violate our Facebook
Terms," Facebook added in its post titled 'Improvements To Our Site Integrity Systems'.
What this means is that now when users visit a Page, they will see an
authentic account of the fan count and demographics. Facebook adds here
that this way, Pages will produce more relevant and interesting content.
As for brands, authentic Likes would mean that they would see an
increase in the engagement of a user with its content.
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